This is the guide I wish I had.
My name is Nathan, and I'm on a mission to share fundamental business skills with young entrepreneurs in an engaging, accessible way.
Over the years, I've explored plenty of ventures, from cardboard carnival games in elementary school to nonprofit work and e-commerce in high school.
Now, as a bona fide business undergrad at NYU Stern, I want to share everything I wish I knew when I was learning the ropes.

On Picopreneur, you will find guides on how to start various ventures suitable for young entrepreneurs (or picopreneurs!), ranging from the stereotypical lemonade stand to social media content creation.
You'll also find articles explaining business concepts to supplement these guides. I'll cover things like pricing and marketing, which will help your ventures succeed.
Some of my experience (stuffy, but important)
Commerce
- Ran a 501(c)(3), IRS tax-exempt nonprofit thrift store handling hundreds of donations
- Resold collectibles
- In total, handled $50,000+ across platforms including Shopify and eBay
Media
- YouTube channel that accumulated 110,000+ views and 1,500 subscribers
- 1,000+ followers & ~1,000,000 views across Instagram and TikTok accounts
- Ran websites (like this one!) accumulating tens of thousands of page views